Digital Marketing Specialist

We are excited to announce a new opening for a Digital Marketing Specialist at Yellow Digital! We’re seeking a savvy, experienced professional to develop, implement, track, and optimize our digital marketing campaigns across all digital channels. This full-time, remote position is a fantastic opportunity for someone who is passionate about digital technologies and various digital marketing channels.

Responsibilities

• Plan and execute all digital marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising campaigns.
• Design, build and maintain our social media presence.
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on these insights.
• Brainstorm new and creative growth strategies through digital marketing.
• Collaborate with internal teams to create landing pages and optimize the user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.

Requirements

• Proven working experience in digital marketing, particularly within the industry.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Experience in optimizing landing pages and user funnels.
• Solid knowledge of website analytics tools (e.g., Google Analytics).
• Working knowledge of ad serving tools.
• Experience in setting up and optimizing Google Adwords campaigns.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.

Experience

• A minimum of 3 years of working experience in a digital marketing role is preferred.

If you’re passionate about the digital landscape and are eager to drive marketing success for a leading digital agency, apply today!

Interested applicants, please drop us an e-mail on [email protected] attaching a detailed resume. Applications will be considered on a rolling basis.

We are an equal opportunity employer, and we celebrate diversity and inclusivity. All positions are fully remote and open to candidates from any location.

Join us at Yellow Digital and be part of the team pushing digital innovation forward. We look forward to welcoming you onboard!